FOR IMMEDIATE RELEASE - January 24, 2014
Boulder, Colo. – NASTAR, the largest public grassroots ski race program in the world, has named Swix Sport the exclusive wax partner for the 165,000 Nature Valley NASTAR racer days in 2014. Swix Sport has been making ski wax and accessories since 1946, and is the wax industry leader in the snow sports.
Swix Sport will be prominently recognized throughout the NASTAR Regional and National Championships through on-mountain signage, experiential footprints including product display and demonstrations through print and electronic ads. Competitors in the 2014 NASTAR season will benefit from the partnership by having knowledgeable professionals onsite at the events providing wax and tuning recommendations.
Event competitors and spectators will also have the opportunity to learn directly from on-site racing service technicians at the venue during the six-day National Championship event in Aspen/Snowmass from March 25-30. In addition to the on-site services, Swix School is available as an online resource focused on ski service and ski tuning for every consumer. With detailed videos and easy-to-follow instruction, Swix School is an innovative resource for both up-and-coming-technicians and or veteran waxers.
“We are thrilled by the opportunities this multi-year partnership presents for NASTAR and our race participants,” said Andy Hawk, Director of Industry Partnerships for NASTAR. “The vision that Swix and NASTAR have for the growth and importance of recreational racing, and the role that it plays in the retention of participants in our sports, aligns perfectly. We are also excited about the variety of products and NASTAR merchandise that Swix will be able to offer to our growing family of racers.”
For details and registration visit www.NASTAR.com/nationals. And for live updates, photos and videos "LIKE" the NASTAR Facebook page: Facebook.com/NASTARHQ. Form more information on Swix Sport, log onto www.swixsport.com or onto their Facebook page at Facebook.com/SwixAlpine
About Swix Sport USA:
Swix Sport USA, based in Haverhill, MA, is the American partner of Lillehammer-based, Swix Sport. Swix Sport is recognized as the worldwide leader in ski wax, ski poles and ski sportswear. For more information, visit www.swixsport.com.
Bill Madsen – Director of Operations, NASTAR
970-618-6679970-618-6679 – firstname.lastname@example.org
Andy Canniff - Marketing Manager Swix Sport USA
Steve Poulin - President Swix Sport USA
Isaac Harris – Partnerships & Strategic Alliances, NASTAR
303-253-6326303-253-6326 – email@example.com