For Immediate Release
Boulder, Colo. – SKI magazine, the largest and most recognized ski publication in the world, announced today its signature racing program – Nature Valley® NASTAR – has been named the recipient of the 2011 USSA Russell Wilder Award. The Award, which has been given out annually since 1955, recognizes the most outstanding effort in focusing the interests of American youth on the sports of skiing or snowboarding.
The Nature Valley® NASTAR program was nominated for the Award by the Alpine Sport Committee, due to its quality, accessibility and level of participation over the past year.
"Development of youth and generating that excitement for our sport is paramount to our long-term success," said USSA Executive Vice President, Athletics Luke Bodensteiner. "For decades NASTAR has provided an opportunity for tens of thousands of young skiers, providing them an entry point into our sport."
The recreational race program is featured at over 120 resorts throughout the United States, as competitors measure their skiing ability against one another based on a national standard established each year by the fastest member of the U.S. Ski Team. The Nature Valley® NASTAR program has grown year over year, attracting close to three million racers, with more than 8 million NASTAR racer days completed, since its inception in 1968.
"Our partnership with NASTAR provides linkage and a marketing platform between world class athletes and recreational racers," said USSA's Chief Revenue and Marketing Officer Andrew Judelson. "NASTAR helps to bring great scale to ski racing and the promotion through Bonnier's magazines and multi-media assets like Ski, Skiing and Warren Miller is a vital component in creating more participants in our sport."
The 2011 USSA Russell Wilder Award was presented during the USSA Congress Chairman’s Awards Dinner at the Park City Marriott. Todd Gordon, Bonnier Mountain Group’s Operations Manager, accepted the Award on the program’s behalf.
For more information on the Nature Valley NASTAR, visit www.NASTAR.com.
Developed by SKI magazine in 1968, NASTAR is the largest recreational ski and snowboard race program in the nation. NASTAR provides a fun, competitive racing program that, through the development of a handicap system, allows racers of all ages and abilities across the country to compare their race results regardless of when and where they race. NASTAR is also a key feeder program for the U.S. Ski Team.
About SKI magazine
SKI, published by Bonnier Corp., is the original, largest and most recognized ski publication in the world. Passionately committed to helping readers decide where to ski, what to ski and how to ski, SKI is also the authority on resorts, equipment and instruction. Founded in 1936, SKI has editors and world-class contributors who are the experts in their field, love the mountains and live what they love.
Bonnier Corp. (bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.