Boulder, Colo. — NASTAR, the largest recreational ski and snowboard race program in the world, has announced that 2011 world champion Ted Ligety has signed on to be its official ambassador. NASTAR, which recently re-signed Nature Valley as its title sponsor, has long been a starting point for today’s U.S. World Cup racers.
“It is an honor to have 2011 GS World Alpine champion and 2006 Olympic gold medalist Ted Ligety as our Nature Valley NASTAR ambassador,” said Johnny Alamo, NASTAR executive director of Partnerships & Strategic Alliances. “Ted’s trajectory from his early days of racing NASTAR to being the top racer in the world is what the Next Generation of Ski Racing is all about. As we embark upon rebranding NASTAR with some rock-star imagery, Ted will play a role of inspiration for amateur racers and families within the new marketing campaign.”
“NASTAR introduced me to ski racing at a young age, fostering my continued love for the sport,” said Ligety, founder and president of Shred Optics, a line of cutting-edge goggles, sunglasses and helmets. “I remember getting the competitive juices flowing by challenging my friends on the NASTAR course at Park City Mountain Resort.”
From his early days in Park City (he put on his first pair of skis at age 2), Ligety has been known to push the boundaries of ski racing. He picked up the nickname “Ted Shred” from a Park City Ski Team coach at the age of 10 because his zeal for slicing through powder was legendary. His first major accomplishment was slalom silver at the 2004 Junior World Championships, but that was only a glimpse of his skiing proficiency.
At the age of 21, Ligety burst through with a gold medal at the 2006 Olympic Games in Torino, Italy. He went on to win eight World Cup events from 2006 to 2011. He has won the overall World Cup giant slalom title in 2008, 2010 and 2011. Earlier this year, Ligety proved once again he’s at the top in alpine skiing, winning the 2011 giant slalom Alpine World Championship.
NASTAR, an acronym for the NAtional STAndard Race, is the largest recreational ski and snowboard race program in the nation. NASTAR provides a fun, competitive racing program that, through the development of a handicap system, allows racers of all ages and abilities across the country to compare their race results regardless of when and where they race.
NASTAR (www.NASTAR.com) is a part of Bonnier Corp. (www.bonniercorp.com), one of the largest consumer-publishing groups in the U.S. and the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products.
Shred Optics (www.shredoptics.com) is based on the love of shredding — in whatever form that may take. Shredding is about the feeling you get when pushing your limits and having fun. It’s a positive movement about pushing the style of the sport. Yes, we are pretty outrageous, but that’s just us conveying our sense of humor about our sport. Our products are 100 percent the brainchild of the athletes using them, and are produced with the highest-quality materials, engineering and style to meet any shredder’s demands.